Bloody Good Idea

With so many films coming out every day, how do you get attention for your new release? You’ve got to get creative.

The people behind director (and Museyon favorite) Park Chan-wook‘s new vampire film Thirst (Bakjwi) definitely went all out, sending a very realistic looking blood bag to the New York Times. The catch? Instead of being filled with platelets, these bags contained a flavored drink — complete with straws. The cleverly icky move ties in to the movie’s plot, about a priest who  becomes a vampire after a botched blood transfusion. Creative film tie-ins? We say cheers to that!

Thirsting for more Park Chan-wook? Then pick up the Film + Travel guide to Asia, Oceania and Africa from Museyon. Elise Yoon, your guide to South Korea, tours Seoul through the lens of Park. See locations from his acclaimed “Vengeance” trilogy — Sympathy for Mr. Vengeance (2002), Oldboy (2003), Sympathy for Lady Vengence (2005) — and see why the Park is a leader of the new wave of Korean directors crossing over to an international audience.

[Update]: It looks like the Times are the only ones who got some creepy mail from the people at Thirst. See what the folks over at Cinema Blend have to say about their pair of IV bags and watch a cool new clip from the film. Now we can’t help but wonder … How does that stuff taste?

 

Photo: Mekado Murphy/NYT